What is the popular trend of LVT flooring in the European market?

Natural Tones and Textures: Designs that realistically mimic wood and stone, particularly in light and neutral shades, are highly favored.

Eco-friendliness and Sustainability: There is a growing interest in environmentally friendly products, with a preference for recyclable materials and low VOC emissions.

Large Format Planks: Bigger planks and longboard designs contribute to a modern, seamless look.

Mixed Styles: Combining various textures and patterns creates personalized, unique interior decor.

Durability and Versatility: The wear-resistant and waterproof properties make LVT flooring suitable for diverse settings, from homes to commercial spaces.

Ease of Installation: Click-lock and self-adhesive options offer convenient DIY installation, catering to consumer demand for simplicity.

These trends reflect the European market's comprehensive demand for LVT flooring in aesthetics, functionality, and environmental responsibility.